Meet
Lori
[/split_line_heading][vc_column_text css=”” text_direction=”default”]For a long time, I looked like I had everything together. I was responsible. Capable. Doing what I was supposed to do. Showing up for work, for others, for life. In my professional life, I’ve spent two decades working in Human Resources—supporting people, navigating complex situations, and helping others move through challenges in the workplace. I was also deeply involved in leadership within my church. From the outside, it all made sense. But internally… it was a different story. My mind was constantly busy. I was overthinking, second-guessing, trying to get everything “right.” Carrying pressure that no one else could really see. And no matter how much I tried to manage it— it never really went away.[/vc_column_text][divider line_type=”No Line” custom_height=”25PX”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#F59796″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”35″ bottom_margin=”35″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FFFFFF” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h2″ content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”THE TURNING POINT” text_direction=”default”][/split_line_heading][vc_column_text css=”” text_direction=”default”]At some point, I realized: This wasn’t just stress. And it wasn’t something I could fix by trying harder. I had learned how to function this way— but it wasn’t how I was meant to live. What I needed wasn’t more effort. I needed a different way of understanding what was going on beneath the surface.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h2″ content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”WHAT CHANGED” text_direction=”default”][/split_line_heading][vc_column_text css=”” text_direction=”default”]Everything began to shift when I found life coaching. Working with coaches gave me the tools I had been missing— not just to cope, but to actually change the way I was thinking, responding, and moving through life. For the first time, I experienced real relief. Not temporary… but something that felt sustainable. That experience impacted me so deeply that I made the decision to become a certified life coach myself— so I could help other women create the same kind of lasting change in their own lives. As I began to slow down and really look at what I was carrying— mentally, emotionally, and spiritually—things started to change. I learned how to:[/vc_column_text][fancy-ul icon_type=”standard_dash” color=”Accent-Color” alignment=”left” spacing=”default” enable_animation=”true” link_style=”default” delay=”100″]- Quiet the constant mental noise
- Release the pressure to be everything for everyone
- Navigate difficult emotions instead of avoiding them
- Make decisions from clarity instead of fear
- Feel more grounded, steady, and at peace
- More clarity in your thinking
- More calm in your nervous system
- More alignment in how you live and make decisions
- a good sale,
- a good beanie hat,
- championing people,
- animals,
- Marvel movies,
- dancing,
- sleeping in,
- most sports. (I’m a Utah Jazz junkie! 😊)
If You’re Here…
If you’re here, there’s likely a part of you that knows: Something isn’t working. And something needs to change. You don’t have to keep pushing through on your own. If you’re feeling a quiet yes… you’re invited to take the next step.[/nectar_highlighted_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”right” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https://app.squarespacescheduling.com/schedule.php?owner=26450136&appointmentType=34159688″ text=”BOOK A BREAKTHROUGH CALL”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]About Lori
- Home
- About
About Lori
Talent Is Rarely the Thing Holding You Back.
I’ve spent more than two decades watching capable people perform under pressure, and I’ve learned that the biggest thing standing between them and what they want usually isn’t external. It’s internal. It’s what’s happening between your ears. That’s the territory I work in, and it’s the most interesting work I know.
01. Years of Experience
Simple practices covering meditation, breathing, reflection, grounding.
02. Career in HR
A front-row seat to how capable people navigate pressure and change.
03. The Framework
Purpose, Clarity, Alignment, and Momentum: the elements of the Upward Spiral.
04. YOUR SESSIONS
Confidential, judgment-free, and built entirely around you.
MEET LORI
Hi, I'm Lori Pugh
Mental Performance Coach · Certified Life Coach · Longtime HR Leader
For more than 20 years, I’ve worked in Human Resources, which gave me a front-row seat to people navigating careers, leadership, difficult conversations, ambition, failure, success, and themselves. And one thing became clear: talent isn’t always the limiting factor. Sometimes we know exactly what to do and still can’t get ourselves to do it. Sometimes our thoughts create more pressure than the situation itself.
For all the years I spent helping other people, I had my own internal work to do. I knew how to achieve and how to push through, but I was spending enormous energy overthinking, trying to get everything right, and carrying pressure I didn’t need to carry.
Then I found coaching, and it changed my life. It gave me practical tools for understanding the relationship between my thoughts, emotions, decisions, and results. I became more resilient, more intentional, and for the first time, I experienced real relief. That transformation mattered so much that I became a certified coach, so I could help other people create the same kind of change.
“I believe your value is bigger than your performance, and your purpose is deeper than another achievement.”
Why Clients Work With Me
Built around you.
No fixed curriculum. We start with what you actually want to create and build a plan for your own goals, not just a template.
A performance focus
I don't coach from the assumption that something's wrong with you. We get curious instead.
Tools for real pressure.
Practical ways of thinking and responding that hold up when the stakes are high.
A place to think.
Confidential, judgment-free, and honest. No shame, no drama, just data.
Our Mission, Vision
Performance, Grounded in Something Deeper.
Mission
Help high-performers grow and exceed
To help capable, driven people get out of their own way and perform at their best, with more clarity, alignment, resilience, and peace of mind.
Vision
Define daily habits that remove stress
That high performance and peace of mind aren’t opposites. Success is most meaningful, and most sustainable, when it aligns with who you are and what matters to you.
HOW I COACH
A Practice Built on A Few Principles.
Curiosity.
We get curious before we get critical. Judgment doesn't create change.
Honesty
Real progress needs an honest look at what's working and what isn't.
Ownership
You stay in the driver's seat. I help you see the road more clearly.
Growth
You're already capable. The work is about what's next, not what's wrong.
Resilience
Setbacks become information. We learn from them and keep moving.
Grounding
Your worth isn't up for debate. It's the foundation we build on.
WHY CHOOSE LORI
Growth Is a Practice, Not a Destination.
01. Coaching tailored to you
No two engagements look the same. We begin with what you want to create.
02. The whole performer
We work on your thinking, emotions, decisions, and habits, not just surface tactics.
03. Built for real life
Practical tools you can use when the pressure is actually on.
04. Support between sessions
Voxer access between calls means you're never stuck waiting to work something through.
FAQs
Clear Answers for a Confident Start.
Not at all. The mental side of performance matters anywhere people do challenging, meaningful work. The arena changes. The human brain comes along with you.
You don't need to be at a breaking point. Coaching is often most useful when things are going well but you know you're capable of more.
Coaching focuses on your present circumstances, goals, patterns, and performance. Some people benefit from both a coach and a therapist.
Fill out the contact form, or book a breakthrough call to get scheduled.